Demo scenes 1Storefront 2Cart & Optimize 3Behind the Scenes 4Adaptive Outreach 5Outcome Dashboard Segment:

Outcome & measurement

Closing the loop on the adaptive experience: incremental revenue, AOV, CLV, and the return-on-relationship metric. Pulled from the "Rainy Day Family Movie Night" coordinated campaign and the underlying personalization layer.

Average order value
$48.40
▲ 18.6% vs. baseline
Incremental revenue · 30d
$184k
▲ $42k attributable to adaptive layer
12-month CLV (identified)
$612
▲ 11.2% vs. cold-start cohort
Return on Relationship
3.4×
▲ 0.6× vs. last quarter

Incremental revenue by channel

"Rainy Day Family Movie Night" · last 30 days · $42,180 attributable

📱 App push
$19.4k
🌐 Web · landing
$5.9k
🎯 Storefront NBA
$2.6k

Same call-to-action across channels keeps attribution clean — no inflated double-counting between push, email, and web landing.

Adaptive-experience funnel

Conversion lift at each adaptive surface, vs. control

Personalized herovs. generic best-sellers
+9.4%
Snackbot conversationvs. browse-only
+22.0%
Frequently-bought reminderat cart
+11.8%
Optimize-my-order15-pack swap
+$2.50 AOV
Adaptive outreach (rainy-day)cross-channel
+27.0%

Active & recent adaptive campaigns

Auto-built and orchestrated by the adaptive layer · zero manual scheduling

Rainy Day Family Movie NightWeather × cohort × repeat-buy gap
Live $42.2k 3.4× ROR
Game-day Team SnackboxCalendar × kid-segment · weekend
Live $18.6k 2.7× ROR
Slow-Morning Tea ClubPremium-tea segment · weekday morning
Live $12.9k 2.1× ROR
Daylight-savings Coffee RestockCalendar trigger · K-cup loyalists
Scheduled
Back-to-School Lunchbox BundleCalendar × parents-of-K-12
Scheduled

CLV uplift by adaptive cohort

12-month CLV growth by which adaptive surface a customer engaged with first.

Identified · busy mom

Personalized + bundles

Avg. orders / yr14.2
AOV$48.40
12m CLV$687
vs. cold start+24.6%
Anonymous · tea-leaning

Segment-level personalization

First-purchase %28.4%
AOV$36.80
12m CLV (post-ID)$412
vs. generic blast+18.0%
Real-time · weather-driven

Adaptive outreach + landing

Push CTR42%
AOV$52.10
12m CLV$724
vs. cold start+31.2%
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