Demo scenes 1Storefront 2Cart & Optimize 3Behind the Scenes 4Adaptive Outreach 5Outcome Dashboard Segment:

Behind the scenes — Digital Concierge

This is what the AI concierge sees in real time as the customer browses. Identity, propensity, and next-best-actions all flow from the Merkury graph — no forms, no manual data entry, no human in the loop.

Identity & signals

Real-time · 1.2s to resolve
Merkury Tag
Identity resolved
First-party purchase history + Merkury graph reconciled in 1.2 seconds.
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1P behavior
17 orders · $342 LTV
Reorders K-cups every 19 days · last purchase 4 days ago · honors nut-free filter.
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Audience segment
Family-of-4 · K-cup loyalist
Nut-allergen aware household. Bundle + restock propensity above average.
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Response models
Bundles + allergen filters
Weekend-occasion bundles convert ~32% above average; nut-free filter usage strongly correlates with reorders.

Propensity scores

Live model output
Reorder · K-cups (next 14d)
88
Cart-optimization accept
74
Movie-night bundle uptake
81
Push-channel responsiveness
69
Loyalty tier-up next 90d
55

Next-best-actions

Adaptive playbook
DoneStorefront

Personalize hero copy

"Snacks the kids actually finish" ranked above generic best sellers.

DoneStorefront

Filter to nut-free

Allergen filter pre-applied based on stored household profile.

QueuedCart

Optimize-my-order suggestion

Trigger when ≥10 individual snacks are present (currently met).

QueuedCart

Coffee reorder reminder

Stored cadence: 19 days. Today is day 18 — fire on cart entry.

QueuedOutreach

Rainy-day movie box

Weather watcher + propensity model · ready to fire if Sat-Sun storm holds.

QueuedLoyalty

Tier-up nudge at $400 LTV

$58 to threshold · suggest at next checkout.

Recent activity

This session
NowCart updated · 11 individual snacks added · optimize-trigger met.
22s agoSnackbot conversation · "kids basketball, 11 kids, nut allergy" → game-day box generated.
1m agoIdentity resolved · Merkury graph reconciled in 1.2s. Greeting + nut-free filter applied.
1m agoPage view · / (storefront landing).
4d agoOrder placed · K-cups (24) + Honey-Almond Crunch · $24.50.
19d agoOrder placed · K-cups (24) + Family movie box · $46.20.
See the adaptive outreach this triggers → Back to cart